Our Story

Derived from a love for all things outdoors, we started Inversion Outdoors in pursuit of creating a brand that brings together the best of high performance outdoor and activewear clothing with a perfect balance of the comfort and style of everyday life. Our founders come from a wide variety of backgrounds and professions, intertwining to create a fresh perspective on tech garments and lifestyle fashion.Inversion started as an idea, a dream. Growing up on the fringe of the mountainsin Canada the name and logo come from the term temperature inversion, commonly seen when the clouds settle low in the valleys and at altitude gives the effect of a sea of clouds, with an endless horizon where only the peaks show through. Bringing together our identity as a brand to cover everything from sea to sky in our journey to bring you the products that will allow you to look good, feel great and enjoy every aspect of the outdoor lifestyle.